One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant Clayton Makepeace conducted with Kent Komae, I thought it well worth bringing […]
“Scientific Advertising In The 21st Century” – Part 6 “Psychology”
Chapter 6 in “Scientific Advertising” by copywriting legend Claude Hopkins is all about “Psychology”… “The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. Human nature is perpetual. In most […]