Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]
Useful Copywriting Resource – Is This The Most Important Copy Element?
Something that’s absolutely critical in copywriting is to incorporate appropriate PROOF elements. Testimonials are one of the most frequently used proof elements and I’ve taken a look at that topic recently in the videos from John Carlton’s “Copywriting Checklist” series. But there are many other proof elements you can use. Tony Flores, associate of Clayton […]