Here are 3 posts on copywriting blogs that stood out for me this week… John Carlton has a new post “Congratulations, And Now Stop Being A Wuss” all about education and getting the right kind. Drayton Bird on top form in “The steep and slippery slope to commercial damnation – or, are Dell slowly destroying […]
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]