Here are 3 posts on copywriting blogs that stood out for me this week… John Carlton has a new post “Congratulations, And Now Stop Being A Wuss” all about education and getting the right kind. Drayton Bird on top form in “The steep and slippery slope to commercial damnation – or, are Dell slowly destroying […]
Copywriting Notes – Makepeace And Bencivenga Part 6
Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…