Here’s our regular look ahead at the coming month, April 2017… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter falls late this year…14 -17 April. The other prominent event of general interest this month is… …”April Fool’s Day” (a day […]
Copywriting Notes – Makepeace And Bencivenga Part 6
Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…