Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…
Copywriting Notes – Makepeace And Bencivenga Part 3
OK, here’s part 3 of the fascinating interview between modern day copy writing superstars Clayton Makepeace and Gary Bencivenga. Watch out for the comments about the copywriting process Gary followed when working with Dan Rosenthal as well as some great insights into connecting with your audience (plus a classic letter to add to your swipe […]