OK, here’s part 3 of the fascinating interview between modern day copy writing superstars Clayton Makepeace and Gary Bencivenga. Watch out for the comments about the copywriting process Gary followed when working with Dan Rosenthal as well as some great insights into connecting with your audience (plus a classic letter to add to your swipe […]
Copywriting Notes – Makepeace And Bencivenga Part 2
Here’s the second part of the interview between copywriting giants Clayton Makepeace and Gary Bencivenga. It continues with more about Gary’s early days as a writer and his early mentors – people like copywriting legend John Caples and the great David Ogilvy. Notice also some of the “mindset” points that Gary makes early on. By […]
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]