Reader’s Digest Australia has just released it’s annual survey of “Australia’s Most Trusted Brands” (details here). “Band-Aid” launched in 1920, was voted “Australia’s No. 1 Most Trusted Brand” (followed by Cadbury, Panadol, Sony and Colgate). There are 22 categories in all. Here are 5 of them… Airlines – Qantas Banks – ING Direct Cars – […]
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]