Reader’s Digest Australia has just released it’s annual survey of “Australia’s Most Trusted Brands” (details here). “Band-Aid” launched in 1920, was voted “Australia’s No. 1 Most Trusted Brand” (followed by Cadbury, Panadol, Sony and Colgate). There are 22 categories in all. Here are 5 of them… Airlines – Qantas Banks – ING Direct Cars – […]
Copywriting And Marketing In Tough Times…
Back to the 1970s or is it the 1930s? I’ve refrained from commenting too much about the chaos and mayhem sweeping the financial markets in recent months. Not because I haven’t been aware of what’s been going on and it’s significance. After all, I worked in banking for over 20 years and I’m an avid […]