One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]
“Scientific Advertising In The 21st Century” – Part 14 “Getting Distribution”
Chapter 14 of the Claude Hopkins copywriting classic “Scientific Advertising” is all about getting the product to the customer – “Getting Distribution”. Now, for the classic direct response marketer or someone doing business on the internet, this subject may seem of little or no interest. But there are 2 reasons why this may be useful…
“Scientific Advertising In The 21st Century” – Part 13 “Use of Samples”
This next chapter, “Use Of Samples” in the copywriting classic “Scientific Advertising” by Claude Hopkins is one that I’ve always found particularly interesting. Hopkins was one of the pioneers in this area and the insights he gained are still relevant today. Unfortunately, all too many marketers either are unaware of these insights or choose to […]
Marketing With Coupons Or Vouchers – New Twist On An Old Marketing Tactic
Came across the following item in the UK’s “Daily Telegraph – “Threshers relaunches viral voucher promotion”. Threshers is a UK “Off Licence” (a retailer selling alcohol) and has launched a 40% off coupon, following up a previous successful marketing campaign. The article goes on to talk about the various other companies that have conducted similar campaigns. […]