This next chapter, “Use Of Samples” in the copywriting classic “Scientific Advertising” by Claude Hopkins is one that I’ve always found particularly interesting. Hopkins was one of the pioneers in this area and the insights he gained are still relevant today. Unfortunately, all too many marketers either are unaware of these insights or choose to […]
Marketing With Coupons Or Vouchers – New Twist On An Old Marketing Tactic
Came across the following item in the UK’s “Daily Telegraph – “Threshers relaunches viral voucher promotion”. Threshers is a UK “Off Licence” (a retailer selling alcohol) and has launched a 40% off coupon, following up a previous successful marketing campaign. The article goes on to talk about the various other companies that have conducted similar campaigns. […]