Reminded of one of my favourite marketing themes the other day… …the need for, and the power of, FOCUS. Happened when I noticed an ad for Snap printers making a big thing about all the new services they offer. Their tagline is… …”We do more”… …which gives you a clue as to the problem. More […]
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]