In a recent post I revisited the direct response marketing idea that people do business with those that they know, like and trust… “Some Personal Observations On Buyer Behaviour” Noticed this post over at CopyBlogger… “30 Ways To Build The Know Like And Trust Factor That Builds An Audience” …that’s well-worth the read. Three sections […]
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Focus In Marketing – More Usually Isn’t Better
Reminded of one of my favourite marketing themes the other day… …the need for, and the power of, FOCUS. Happened when I noticed an ad for Snap printers making a big thing about all the new services they offer. Their tagline is… …”We do more”… …which gives you a clue as to the problem. More […]