With the approach of the New Year of 2015… …this is a customary time (during the quiet days between Christmas and New Year, even into early January) to plan and prepare for marketing success in the year ahead. Here are some pieces you might find thought-provoking and useful. First up… …I’ve said this many times […]
More About That Know, Like And Trust Thing…
In a recent post I revisited the direct response marketing idea that people do business with those that they know, like and trust… “Some Personal Observations On Buyer Behaviour” Noticed this post over at CopyBlogger… “30 Ways To Build The Know Like And Trust Factor That Builds An Audience” …that’s well-worth the read. Three sections […]
Looking Ahead – Marketing Calendar May 2012
OK, the month of May 2012 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. Locally in Australia, it’s a month with fewer events than April. It’s Autumn, so […]