With the approach of the New Year of 2015… …this is a customary time (during the quiet days between Christmas and New Year, even into early January) to plan and prepare for marketing success in the year ahead. Here are some pieces you might find thought-provoking and useful. First up… …I’ve said this many times […]
Lot Of People Seem To Be Lovin’ McDonald’s
McDonald’s recently announced their financial results for 2012… “The company, which has enjoyed a stellar few years following the economic crisis, said that its turnover had increased by 12pc to $27bn, with net income increasing 11pc to $5.5bn. This is the ninth consecutive year that sales have increased after it suffered from a crisis of […]
The Genius Of Copywriter John Carlton
I have just finished reading an amazing post by copywriter John Carlton. The genius of the man just left me stunned. Stopped me in my tracks. It was like the scene in the movie “Apocalypse Now” where Kurtz tells of the time when an insight hit him like a “diamond through his skull” (or something […]