McDonald’s recently announced their financial results for 2012… “The company, which has enjoyed a stellar few years following the economic crisis, said that its turnover had increased by 12pc to $27bn, with net income increasing 11pc to $5.5bn. This is the ninth consecutive year that sales have increased after it suffered from a crisis of […]
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Copywriting Notes – Makepeace And Kent Komae Part 1
One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant Clayton Makepeace conducted with Kent Komae, I thought it well worth bringing […]