In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and […]
Marketing With Video – The Amazing Slap Chop
Want some pointers to writing killer video sales letters? Look no further than the infomercials on TV like this one promoting the incredible “Slap Chop”! Has all the classic elements…