In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and […]
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Stop Press! Australian Copywriting Genius Attacked By Crazed Online Marketing Guru…
…Insiders Reveal “Trouble Was Brewing For Years!” Did that headline get your attention? Even if it is a little, shall we say, “sensational”? A little “National Enquirer” perhaps? But if you’ve read this far I’m pretty sure you’re wondering what this is all about. And there’s a lesson in that of course. I’ll reveal what […]