Another reminder that Christmas is on the way in my mailbox today… …in the form of the Christmas Appeal letter from the Salvation Army. And I found a couple of useful little reminders of copywriting techniques in there. I’m a regular supporter, so normally it’s a question of fill in the boxes and return. However, […]
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Stop Press! Australian Copywriting Genius Attacked By Crazed Online Marketing Guru…
…Insiders Reveal “Trouble Was Brewing For Years!” Did that headline get your attention? Even if it is a little, shall we say, “sensational”? A little “National Enquirer” perhaps? But if you’ve read this far I’m pretty sure you’re wondering what this is all about. And there’s a lesson in that of course. I’ll reveal what […]