Time for our regular look ahead…this time at the month of July 2015. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2015. Two big themes or ideas. […]
Copywriting Lessons From The Salvation Army
Another reminder that Christmas is on the way in my mailbox today… …in the form of the Christmas Appeal letter from the Salvation Army. And I found a couple of useful little reminders of copywriting techniques in there. I’m a regular supporter, so normally it’s a question of fill in the boxes and return. However, […]