Attended the last-ever EADIM (“European Academy Of Direct And Interactive Marketing”) conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining presentations highly relevant to anyone involved in direct response marketing. I confess that my main reason for attending was simply to […]
3 Points For More Persuasive Copy
When you write copy, you are first and foremost looking to make a sale. And often in looking to make the sale, we need to persuade the person that we are addressing that they need to make a change. That’s most obviously the case when selling any kind of personal development product… …but it applies […]
How Reader’s Digest Can Help Your Copywriting
I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up! Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples. […]