Attended the last-ever EADIM (“European Academy Of Direct And Interactive Marketing”) conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining presentations highly relevant to anyone involved in direct response marketing. I confess that my main reason for attending was simply to […]
Does My Logo Look Big In This?
Couple of cartoons from the always witty and insightful Tom Fishburne… …and…
Insights For Copywriters From “Sex And The City”
As a copywriter, you can gain some useful insights from popular movies and TV shows to make your copywriting more compelling and effective. There are a number of reasons for this… 1. Firstly, movies and TV shows are in the business of appealing to emotions. And it’s emotions that provide the impact in copy and […]