I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up! Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples. […]
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Great Research Resources For Copywriters
All the hoopla about the recent launch of “The Ultimate Desktop Copy Coach” prompted me to pull out my copy of “Two Hours To More Profitable Sales Copy” by Clayton Makepeace. I have to confess that since buying this when it was launched at the end of 2007, the book has languished unread and gathering […]