OK, I’m here this weekend at the last ever Crocodile Marketing Inner Sanctum conference at the Watermark Hotel in Surfer’s Paradise. Getting up at 4am to catch the first flight up to the Gold Coast wasn’t too bad as it turned out… …but I wouldn’t want to do it everyday! Morning session kicked off with […]
Marketers – Is This One Reason For The Huge Success Of This Company?
I am a huge fan of the UK’s biggest supermarket chain Tesco’s. Now, I know that it’s probably very unfashionable of me, but I have nothing but admiration for the company and it’s boss Terry Leahy. It’s a giant, accounting for over 30% of all spending in supermarkets in the UK. And it’s achieved all […]