…or how is a copywriter to handle “American” English, “British” English… …and even “Australian” English?!? Had an email from a client recently with a query over the correct spelling of a particular word… …is it with an “s” or a “z”? Well, of course, it depends…
Are You Guilty Of These Email Copywriting Mistakes?
I find email marketing and copywriting a topic where there is often contradictory advice. Some of that, I suggest, is because there are different ways to be “right”. And what works is often dependent on the particular situation and the relationship between the source and the list. For example…