The latest meeting of the GKIC London Chapter took place yesterday (20 May 2014) at our new home in the heart of the City Of London. The new format seems to have bedded down and is working well. The meeting unfolded in 3 parts as follows… 1. Presentation by Lee Callender on email marketing 2. […]
Are You Guilty Of These Email Copywriting Mistakes?
I find email marketing and copywriting a topic where there is often contradictory advice. Some of that, I suggest, is because there are different ways to be “right”. And what works is often dependent on the particular situation and the relationship between the source and the list. For example…
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]