The latest meeting of the GKIC London Chapter took place yesterday (20 May 2014) at our new home in the heart of the City Of London. The new format seems to have bedded down and is working well. The meeting unfolded in 3 parts as follows… 1. Presentation by Lee Callender on email marketing 2. […]
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“Strange But True” – 11 July 2010
I’ve mentioned before how top copywriters like John Carlton and David Garfinkel recommend regularly studying popular publications like “National Enquirer” and “Cosmopolitan” to glean ideas for headlines, stories, trivia and tidbits of potentially useful information to weave into copy. And I’ve occasionally posted examples of “Strange But True” stories that have caught my eye and […]