A full and very informative meeting of the GKIC London Chapter this month on 21 April at “The Happenstance” near the magnificent St Paul’s cathedral. Three guest speaker plus the always insightful David White. David kicked off the afternoon talking about… …“6 Ways To Strengthen Your Business”… …where he took a look at 6 areas […]
Can’t Believe I Made This Copywriting Blunder…
It’s painful to admit… …but sometimes I do make what are, in hindsight, fairly elementary blunders in a piece of copy work. In any piece of direct response copywriting, the principal objective is to get the reader to take a specific action. That can be to make a purchase from you or a step towards […]
Neglect Long Copy At Your Peril…
Long-copy versus short-copy seems to be a perennial debate in the world of marketing. When I first started out in direct response copywriting back in 2004 (and that seems a very long time ago!)… …the topic was being debated vigorously. Then as now, the evidence supports the effectiveness of long copy over short… …BUT the […]
Online Copywriting – Contemporary Tips
There’s an awful lot of nonsense talked about online copywriting and how it’s “different” from the regular variety. Much of this is in support of the commendable aim of differentiating the speaker or writer as an expert in a particular niche (in this case “online copywriting”). Unfortunately, this can cause some confusion, particularly to new […]
Marketing Observations While On The Road
I’m currently in the UK spending Christmas with family. One of the things I enjoy when “on the road” is observing how business and marketing is conducted differently in different countries. Here are 3 observations that provide reminders of timeless marketing principles… 1) People Like “Fast” It might be something of a marketing cliche but […]