It’s painful to admit… …but sometimes I do make what are, in hindsight, fairly elementary blunders in a piece of copy work. In any piece of direct response copywriting, the principal objective is to get the reader to take a specific action. That can be to make a purchase from you or a step towards […]
5 Useful FREE Tools For Copywriters
The April 2012 edition of “Australian PC User” has as its lead article… …”Top 140 Freebies”. That prompted me to share 5 very handy (and free) resources that I find useful. These won’t help you become a better copywriter… …but they will boost productivity and make your life a little easier. Useful Tool #1: […]