It’s painful to admit… …but sometimes I do make what are, in hindsight, fairly elementary blunders in a piece of copy work. In any piece of direct response copywriting, the principal objective is to get the reader to take a specific action. That can be to make a purchase from you or a step towards […]
Wordpower Tips For Copywriters
In a previous post I included a video clip from copywriting giant John Carlton. Although this wasn’t the main point from the video, something he mentioned is highly relevant to copywriters. That is, the need to have a large vocabulary at your disposal. And it has to be made up of the right kind of […]