It’s painful to admit… …but sometimes I do make what are, in hindsight, fairly elementary blunders in a piece of copy work. In any piece of direct response copywriting, the principal objective is to get the reader to take a specific action. That can be to make a purchase from you or a step towards […]
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Better Website Conversion Tips – Part 7
Better Conversion Tip #7 – Have a “3C” Call To Action In any form of direct response marketing, the objective is to get the prospect or the visitor to your site to take a specific action. The “Call To Action” is how you communicate that desired action to the visitor. For best response, the Call […]