At this time of year, it’s only natural to look forward and set out goals and objectives for the year. Here’s a selection of tips and resources to help make those goals and objectives a reality and make 2012 a big success. First a classic piece from copywriting giant John Carlton… “The Rest Of Your […]
Video – John Carlton On Copywriting Basics
Came across these 3 videos from copywriting giant John Carlton. Hopefully there will be a few more. #1 How To Write
Marketing And Using Curiosity To Engage Your Reader…
Curiosity is an extremely powerful force. As human beings we have this “need to know”. In particular, we “need to know what happens…next”. What we in the copywriting and marketing fraternity sometimes refer to as…
Wordpower Tips For Copywriters
In a previous post I included a video clip from copywriting giant John Carlton. Although this wasn’t the main point from the video, something he mentioned is highly relevant to copywriters. That is, the need to have a large vocabulary at your disposal. And it has to be made up of the right kind of […]