To be an effective copywriter or marketer, it’s essential to have a good understanding of human nature. We human beings can be strange creatures with many quirks and foibles. I’m posting this video, even though it’s not strictly about copywriting or marketing, for 2 reasons: 1. It provides a useful insight into an aspect of […]
Copywriting Secrets – Vatican’s Hidden Stash?
Devastatingly effective copywriting secrets concealed from the world and only used for the Vatican’s own questionable purposes? Evidence that pioneering copywriters were persecuted because they knew too much? Those were some of the thoughts that came to mind when I saw this on the “Economist” newspaper’s website… “The Vatican Secret Archives: Past Papers” OK, I […]
Marketing And Using Curiosity To Engage Your Reader…
Curiosity is an extremely powerful force. As human beings we have this “need to know”. In particular, we “need to know what happens…next”. What we in the copywriting and marketing fraternity sometimes refer to as…