…most likely won’t help sales or profits (although it might well gain plaudits and awards for the agency). The video below has become something of an internet sensation. Launched on YouTube on 27th January (2015) as I write this it has already attracted 5,794,334 views and has picked up coverage in publications like the UK […]
Copywriting Secrets – Vatican’s Hidden Stash?
Devastatingly effective copywriting secrets concealed from the world and only used for the Vatican’s own questionable purposes? Evidence that pioneering copywriters were persecuted because they knew too much? Those were some of the thoughts that came to mind when I saw this on the “Economist” newspaper’s website… “The Vatican Secret Archives: Past Papers” OK, I […]