…most likely won’t help sales or profits (although it might well gain plaudits and awards for the agency). The video below has become something of an internet sensation. Launched on YouTube on 27th January (2015) as I write this it has already attracted 5,794,334 views and has picked up coverage in publications like the UK […]
Emotional Direct Response Meerkating?!?
The great Drayton Bird, direct response marketing and copywriting maven par excellence, recently held a free webinar for his subscribers. The topic was the “10 Best Ads Of The Last 10 Years”. The ads were selected primarily on the basis of how effective they were and the results they produced. One of the ads (campaign, […]