The great Drayton Bird, direct response marketing and copywriting maven par excellence, recently held a free webinar for his subscribers. The topic was the “10 Best Ads Of The Last 10 Years”. The ads were selected primarily on the basis of how effective they were and the results they produced. One of the ads (campaign, […]
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series “Scientific Advertising In The 21st Century”. “Mail Order Advertising – What It Teaches” is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as key to success in advertising. Testing, tracking and measuring so that […]