There is a disturbance in the world of internet marketing right now in May 2016. It might be going too far to say there is something rotten in the state of internet marketing… …but certainly things aren’t like they used to be. In just the last week or so, I’ve heard the same message from […]
Copywriting Notes – Dan Kennedy On Money
Trawling through master marketer and copywriter Dan Kennedy’s site recently, I came across a linked site “Dan Kennedy Politics”. Looks like Dan set the site up to publish his thoughts about the recent US election. However, also included is a brief report “How To Think About Money – Made Simple”. Dan is unquestionably one of […]
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series “Scientific Advertising In The 21st Century”. “Mail Order Advertising – What It Teaches” is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as key to success in advertising. Testing, tracking and measuring so that […]