Welcome to Part 4 of this series “Scientific Advertising In The 21st Century”. “Mail Order Advertising – What It Teaches” is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as key to success in advertising. Testing, tracking and measuring so that […]
Yet Another Example of Mainstream Advertising Agencies Wasting Clients Money
Had to smile when this article (“Advertisers: Men Are Not Idiots“) from Advertising Age came to my attention… Bashing Fathers and Husbands Isn’t the Right Way for Marketers to Sell Products The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status […]