…(really, from Joe Vitale via Joe Sugarman). Reading “The Adweek Copywriting Handbook” by Joe Sugarman, I came across this useful copywriting tip that Joe got from Joe Vitale…
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series “Scientific Advertising In The 21st Century”. “Mail Order Advertising – What It Teaches” is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as key to success in advertising. Testing, tracking and measuring so that […]