Top copywriter Ray Edwards has just released a book titled “Writing Riches”… …where he spills the beans on his approach to writing compelling copy that brings in the sales. The book has just been released, so obviously I haven’t read it yet. But I’ve invested in a number of Ray’s programs before and always found […]
What I Learned From Barack Obama About Copywriting…
…(really, from Joe Vitale via Joe Sugarman). Reading “The Adweek Copywriting Handbook” by Joe Sugarman, I came across this useful copywriting tip that Joe got from Joe Vitale…