…are only 2 things… …strategy and tactics! Or put another way… …there’s a lot of poorly directed activity that ends up being nothing more than a distraction. A suitable excuse to post this great Tom Fishburne cartoon… “5 types of social media strategies”. Reminds me a little of the great Claude Hopkins’ advice… “Don’t boast, […]
Pete Godfrey’s Marketing Newsletter – 5th Anniversary
Received my copy of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” the other day. The May 2011 issue is issue #60 and marks the 5th anniversary of the newsletter. A big “Congratulations” to Pete, not many newsletters make it this far. As always, plenty of good material in this issue including the “Big Lesson” […]
New Copywriting Book From Ray Edwards
Top copywriter Ray Edwards has just released a book titled “Writing Riches”… …where he spills the beans on his approach to writing compelling copy that brings in the sales. The book has just been released, so obviously I haven’t read it yet. But I’ve invested in a number of Ray’s programs before and always found […]
Copywriting Blogs Roundup – 30 May 2010
Here are 3 copywriting and marketing articles recently posted that you may have missed and that are a cut above the usual fare… Over at Lawrence Bernstein’s “Info Marketing Blog” there’s an extraordinary video from marketing mastermind Drayton Bird… “Beware Of Shiny Objects” Michel Fortin gets all controversial again with this thoughtful piece…
Marketing Lessons From…Mixed Martial Arts??
One of my favourite fellow bloggers in the copywriting and marketing world is Ben Settle. We seem to share the same love of movies and I like his somewhat quirky style. But I wondered if he had gone too far with this post…