…are only 2 things… …strategy and tactics! Or put another way… …there’s a lot of poorly directed activity that ends up being nothing more than a distraction. A suitable excuse to post this great Tom Fishburne cartoon… “5 types of social media strategies”. Reminds me a little of the great Claude Hopkins’ advice… “Don’t boast, […]
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]
Copywriting Notes – Dealing With Procrastination
Copywriters obviously aren’t the only people who struggle with the demon of procrastination. But, as I said in a previous post about dealing with “resistance” it’s something that anyone involved in a creative endeavour seems to struggle with. Procrastination comes in various forms. One is the idea that you don’t know enough just yet to […]