Christmas 2013 is fast approaching… …so here is a selection of Christmas themed marketing cartoons from the great Tom Fishburne for you to enjoy. One of the highlights of the week for me is Tom’s new cartoon. Always raises a smile and always insightful. I’ve posted a number of these before… …but for your entertainment […]
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]