…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]
Attention Copywriters! Amazing FREE Headline Swipe File!
As far as I’m concerned, a copywriter can never have too many headline swipe files. It’s a bit like the old adage that you can never be too rich or too thin! Why are headlines so important? Two reasons, in my opinion… Firstly, as I’m sure I don’t need to repeat, the headline is what […]