With the year end approaching and thoughts turning to plans and goals for 2012, here’s a timely guest post from good friend and copywriting mentor Pete Godfrey. Some valuable tips from the “School Of Hard Knocks” about success and what to really focus on in an age where there never seems to be enough time. […]
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]