This story caught my eye and demonstrates, among other things, the enduring power of (1) controversy and (2) sex… “Jack Wills censured for ‘overtly sexual’ catalogue” There’s also a “Royal” connection (apparently Prince Harry is a fan of the label) which always adds spice to stories like this. And to support my argument about the […]
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]