Seem to be coming across this particular type of headline… “Is this the best (fill-in-the-blanks) ever?” …quite frequently of late. For example, in the UK “Daily Telegraph” today… “Is this the most powerful Brit in the global car industry?” Now, I personally don’t think it is the best headline template ever, but it is one […]
Attention Copywriters! Amazing FREE Headline Swipe File!
As far as I’m concerned, a copywriter can never have too many headline swipe files. It’s a bit like the old adage that you can never be too rich or too thin! Why are headlines so important? Two reasons, in my opinion… Firstly, as I’m sure I don’t need to repeat, the headline is what […]