Recently gave a short presentation at the August meeting of the GKIC London chapter titled… …”3 Headline Templates For Better Response And A Fatter Bank Balance”. Here’s the video adapted from that presentation… The aim of this presentation was to give some usable tools for direct response marketers who may not necessarily be specialist copywriters […]
Is This The Best Headline Template Ever?
Seem to be coming across this particular type of headline… “Is this the best (fill-in-the-blanks) ever?” …quite frequently of late. For example, in the UK “Daily Telegraph” today… “Is this the most powerful Brit in the global car industry?” Now, I personally don’t think it is the best headline template ever, but it is one […]
If You Need A Good Headline…
…then Lawrence Bernstein has… “9 Headline Templates That Have A Prayer” …for you over at the “Info Marketing Blog”. Using templates and “swipes” is a somewhat controversial topic in copywriting…