Recently gave a short presentation at the August meeting of the GKIC London chapter titled… …”3 Headline Templates For Better Response And A Fatter Bank Balance”. Here’s the video adapted from that presentation… The aim of this presentation was to give some usable tools for direct response marketers who may not necessarily be specialist copywriters […]
If It Ain’t Broke…
…no need to fix it! I was reminded of this adage while doing a little background research on Robert Ludlum for yesterday’s post. As mentioned, I bought the new Jason Bourne novel (“The Bourne Sanction”) and while glancing through the list of other Ludlum novels, I couldn’t help notice that the titles all looked…well, pretty […]