Been doing a fair amount of work marketing seminars and similar events lately. So my eye was drawn to this item about an event marketing disaster (“You’re Fired! Trump Lands Aussie In $2.5m Hole”). In brief, a local promoter hired Donald Trump to come to Australia for a speaking tour and his company has now […]
If It Ain’t Broke…
…no need to fix it! I was reminded of this adage while doing a little background research on Robert Ludlum for yesterday’s post. As mentioned, I bought the new Jason Bourne novel (“The Bourne Sanction”) and while glancing through the list of other Ludlum novels, I couldn’t help notice that the titles all looked…well, pretty […]